SAN FRANCISCO, July 14, 2022 /PRNewswire/ — SwimShow will return as an in-person 40th anniversary event with Ribbon provide registration and lead capture services through mobile devices and QR codes.
“Today’s retailers are focused on sustainability, from the brands they work with to the trade shows they attend,” says Ribbon’s CEO. Vinit Patil. “At SwimShow, retailers and exhibitors will be able to participate before, during and after the show without ever having to print a badge, business card or catalog. We hope other shows will follow SwimShow’s lead.”
As described in Daily Women’s Clothing, SwimShow’s post-pandemic rebranding focused on sustainability and accessibility. After a redesign of the logo and the website, Executive Director Judy Stein knew it was time to focus on streamlining the check-in and purchase experience. Ribbon’s QR code badges make it easy to track attendance and leads throughout the event to be hosted July 16 to 18 to miami beach Congress Palace. Sellers will also use QR codes to track interested buyers to ensure no sales slip through the cracks during or after the show. This environmentally friendly development makes business transparent and enables faster reporting.
“They just grab the QR code and go,” said Stein, who launched a new blog, titled “SwimShow Stories” on their revamped website to boost engagement. Blog post on their 40th anniversary further describes their desire to “[shift] to a digital experience for sustainability and efficiency. Attendees sign up and check in on the new app, and each gets their own QR code to track interaction and interest.”
Ribbon is a partner of trade fairs belonging to international market centers and Angus Montgomery Arts. The platform exceeded $100 million in transactions since its launch with various fairs last year, and will announce new partnerships with fairs and showrooms in the fields of home, gift, art and clothing in the months to come.
About the ribbon: Ribbona San Francisco technology-based, offers a turnkey SaaS platform to power specialized B2B marketplaces and hybrid trade shows. Ribbon has revolutionized trade shows in industries that have traditionally relied solely on in-person business by supporting face-to-face events with a complementary fully transactional e-commerce platform for exhibitors.