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If you dream of days at the beach and outings by the pool, buying a new swimsuit could be the perfect way to prepare yourself for the summer season. As the weather warms up, you can freshen up your seasonal wardrobe by shopping all the absolute best deals on swimwear and bikinis like Area, Victoria’s Secret, ASOS and Zaful.
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Whether you are planning a spring getaway or just want to stock up on swimsuits for the summer, we’ve rounded up the best swimwear deals worth buying right now from some of our favorite places to buy swimwear online. Keep scrolling to make a splash with these seasonal savings.
Aerie is the lingerie, loungewear and activewear arm of American Eagle. Once considered a store for teenage girls and young women, Aerie has evolved into a retailer for people of all ages, shapes and sizes to shop. In addition to their incredibly comfortable underwear and high quality leggingsAerie also sells a variety of best selling swimwear– many of which are currently on sale. Need a recommendation on where to start? The Aerie High Cut Cheeky Bikini Bottom is a customer favorite for its ’90s-inspired silhouette.
Hoping to find a little more bust support for the 2022 swimming season? Athleta brings you their selection of bust-specific sizes and some are currently on sale at nearly 75% off. Of course, even if your bust isn’t an issue, the sports retailer’s swim deals are known to be more supportive with fuller coverage than traditional swim brands, which makes them a slam dunk for a sporty swimming style according to U.S.
Once upon a time, Victoria’s Secret was the ultimate in swimwear fashion, until 2016 when the lingerie brand discontinued its swimwear line. Realizing it was a mistake, they brought it back in 2019 and shoppers couldn’t be more excited except when the brand offers swimming sales, This is. Right now, you can score some of the brand’s most popular swim styles for as low as $6. In other words, run, don’t walk: this is one swim sale you won’t want to miss.
Solid & Striped prides itself on using luxury materials for less than its competitors. While costumes are admittedly still expensive, they’re so stylish that you’ll probably want to find a way to add one to your collection. Luckily, with the brand’s sale section, it’ll be less of a burden on your wallet, and trust us, the swimwear’s comfort and fit are worth it. (Just ask the brand’s longtime fans, Gigi Hadid, Poppy Delevingne and Hailey Bieber, among others.)
Khloé Kardashian’s Good American may be best known for its denim that includes all sizes, but the impressive size range of its denim collection also extends to the brand’s swimwear. Shoppers can get up to 40% off some of the brand’s most popular one-pieces and bikinis in a wide range of sizes. What we particularly love about the brand is how shoppers can select the model size they want to get a better idea of how the clothes look on their own body. Bravo, Good American!
ASOS has made a name for itself as a high-end fast fashion retailer. With most prices under $75 to $100, it’s considered a more reasonable retailer to shop for seasonal trending pieces, including swimwear. With the website party saleshoppers will find page after page after page of swimwear sales – bikinis, one-pieces, beachwear and more.
If you’re looking for more coverage swimwear and options for the whole family, Land’s End is a great place to shop. Right now, the retailer has tons of markdown swimwear for men, women, and kids, and you can narrow them down by color, size, swim style, and price range. Of course, if you need even more incentive to shop at the retailer, maybe knowing that some adult styles are under $15 will do the trick.
Want less coverage and more color options? Be sure to check out Luli Fama. Created by Lourdes “Luli” Hanimian, born in Cuba but raised in Miami, the brand is best known for its bright and bold colors, sold in both plains and patterns. Although the brand, which has been worn by the likes of Jennifer Aniston, Kate Hudson and Beyoncé, sells its swimwear separately (and at premium prices), it often runs sales with stylish suits available for a fraction of the price. . Right now, shoppers can take advantage of these sales, with up to 30% off.
Looking for an incredibly trendy swimsuit? Frankie’s Bikinis has more than a few to choose from. The brand, which currently has styles reduced by 60%, is inspired by Malibu styles, all made in Los Angeles with premium materials that look as good as they look. One thing to note about Frankie’s, however, is that many of their styles offer less coverage, so keep that in mind when shopping. (Luckily, the brand makes it easy to decipher which styles offer more coverage with their Top Style and Bottom Coverage filters.)
This Jacksonville, Florida swimwear brand has more swimsuits than you’ll know what to do with. Whether you’re looking for a bandeau top, a tankini, a cheeky bottom or a swim skirt, the brand offers hundreds of costumes. To make it a little easier to find the brand’s swimwear sale, buyers can narrow it down by style, coverage, color, durable swimwear, the Sports Illustrated collection and more. The brand also makes reviews visible from the overall page view, so you don’t have to click on each item to find out if it’s rated well by shoppers.
Torrid specializes in clothing for sizes 10 to 30, making it a particularly popular retailer with midsize and plus-size shoppers. While the brand was first known for its apparel (think: tops, bottoms, and dresses), it has since expanded into lingerie and swimwear. Speaking of swimwear, for a limited time, the retailer is offering an additional 35% off already-reduced styles, so hurry!
PacSun has long been beloved for its surfer-inspired casual wear, so it makes sense that the retailer would be a great place to shop for swimwear deals. Right now, shoppers can enjoy up to 30% off select one-piece, two-piece, and camo swimsuits.
Zaful is a popular fast fashion retailer known for its wide variety of clothing for men and women. In addition to tops, bottoms, dresses, outerwear and accessories, Zaful also offers an impressive selection of swimwear, most of which are inspired by the latest trends taking social media and life by storm. real. Although the retailer is popular for its low prices, it becomes even more of a shopping destination when items are on sale. After all, who doesn’t like the chance to afford a nice swimsuit at over 60%? The only downside to Zaful is that since it’s fast fashion, many of its styles aren’t of the highest quality and don’t come in an inclusive size range. That said, if you’re looking for a costume that you only plan to wear a few times, the retailer is a great place to shop, especially if you’re hoping to fit a certain theme.
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Prices were accurate at the time this article was published, but may change over time.