Primark shoppers say they want to see swimwear pieces on curvier women


When Primark posted its latest swimwear pieces on Instagram on Monday, May 23, many shoppers wanted to see the outfits on curvier women. And the department store reacted quickly.

Just four hours later, another social media post appeared on the retailer’s feed captioned “@irenadrezi styling our summer swimwear.” However, followers who viewed the latest post said the same about the gorgeous model.

Earlier today, Primark released five images of models wearing swimwear from the store’s latest range. And while shoppers agreed that the outfits and models were stunning, they were quick to ask the question – why weren’t they shown on models that had a larger clothing size.

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One person wrote: “Why don’t you make swimwear for bigger women – we’re not a size A.” While another said, “Lovely, but let’s see real women bigger and rounder.”

The trader was quick to react. Posting an Instagram reel of a glamorous model wearing a range of beach-ready outfits, fans of the fashion label were quick to agree that she looked “stunning”.

However, another question then arose. One person asked: “Sorry to say but two of those bikinis are way too small for her. What a shame on her beautiful body. I noticed that with your bra too.” One person replied, “I thought everything looked a little small.”

Another said: “This woman has a beautiful body and it’s a shame to see her squeeze into bikini tops that are way too small for her chest.” Nearly 6,000 people liked the latest post and over 11,000 replied to the original swimsuit photo gallery. Nottinghamshire Live has approached Primark for a response.


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