Primark shoppers are ‘obsessed’ with ‘beautiful’ new beachwear


Primark shoppers can’t get enough of the store’s latest releases, with some saying they’re ‘obsessed’ with them.

As Primark does not offer an online store, customers follow the retailer’s Instagram accounts closely to see what will be in store soon. Among the most recent items to hit the fashion account are some of Primark’s new beachwear – and fans are in love.

The post showcasing the new products, which include sarongs, bikini tops, linen pants and a straw hat, racked up more than 31,000 likes and hundreds of comments in less than 24 hours. Under the post, shoppers shared their favorite items with many tagged friends to plan their next Primark trip.

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Sharing the photo, Primark wrote: “Prepare for swimming season with our latest collection available #InStoreNow! Below the post, many buyers shared their thoughts in the comments section.

One buyer said, “I love it!” and a second wrote: “I need this skirt”. A third added: ‘the one in the middle is defo xxxxx holiday vibes’.

A fourth shopper said: ‘Gorgeous’ and a fifth wrote: ‘Love the white skirt…maybe I should check it out when I go to Primark’. A sixth added: “Love it. Love everything!!!” and another said, “Obsessed.”

Primark’s new range of beachwear is now available in stores. You can find your nearest store here.

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