Joe Browns Launches Upcycled Swimwear Collection – Retail Times


Joe Browns, the fashion and home retailer, today (May 13, 2022) announced the launch of its first “upcycled” swimwear collection, just in time for summer.

Covering 16 pieces and priced from £18 to £45, the garment’s polyester fabric is made from recycled plastics. Joe Browns swim offers a selection of swimsuits, bikinis, tankinis, bustiers, paneled briefs and skirts.

The collection’s bespoke designs draw inspiration from 1960s vacation styles, Papua New Guinea rainforests and vibrant bohemian vibes – all resulting in the standout prints customers have come to expect from Joe Browns. .

While the collection does its part for the planet, it hasn’t come at the expense of design.

All Scope includes subtle internal architectural and design features including tummy support, underwire, gathers, adjustable straps and removable pads, ensuring you look and feel your best on the beach or poolside.

Louise Harrison, swimwear buyer, Joe Brown said: “It was important to create a range of swimwear that above all looked great, was comfortable to wear and featured the great prints that our customers love.

“While sourcing the fabric, we found this amazing recycled plastic/polyester blend that means Joe Browns and our customers can do a little for the environment while buying water-worthy pieces for their wardrobe. summer dress.

“These are all positive moves in our quest to become more sustainable.”

The broader collection of women’s clothing also contains sustainable content, with denim dresses, jeans and shorts including recycled polyester.

The retailer reported healthy sales for Christmas and AW21 (+68% YoY), following an earlier update in November last year (2021) of a new strategy to achieve annual sales of 100 million by 2026, representing a 138% increase in current revenue.


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