Influencer Sinead of “Curvy Style” fame is launching a new line of swimwear for women of all shapes and sizes


The 36-year-old Limerick native, better known by her online moniker Sinead’s Curvy Style, is just days away from giving birth at press time, but not before launching her brand new line of swimwear.

“I’m getting induced in five days,” laughs the more popular model who recently launched her latest range, Sinead O’Brien’s Vacious Swim.

“I’m still working and running, but I’m now at the stage where I’m ready to get this baby out of me,” adds the charismatic influencer who welcomed a darling baby boy/girl into the world alongside her partner, Simon , last Sunday.

“They asked me if I had a hospital birth plan, and I was like ‘um, no’, just get the baby here safely. Ignorance really is bliss.

The doting first-time mum may be taking motherhood as a dream, but she admits it wasn’t a role she had ever envisioned playing.

“I love kids and my nieces and nephews, but I was always very career driven until I wasn’t, and then I settled down and said, ‘Okay, it is time “.

“I wasn’t the most sullen of people and that’s to be completely honest with you, but I think something’s got on you.

“I’m not getting any younger, I’m 36 so it’s a good time for me, they need a brother, don’t they? But I won’t rush anything.

“At the moment we’re not thinking too much about it, we don’t know what’s in store for us, but we’re so excited, we’ve been together for six years and it’s the best thing that’s ever happened to us. Me and Simon we were so lucky that this happened to us.

Her burgeoning baby bump meant the social media star who launched her popular lifestyle and fashion blog in 2013 was the perfect canvas for her inclusive swimwear line.

“I loved being pregnant and I loved the bump, I’m really going to miss it.

“Seeing how my body has changed is just amazing. I’m so proud of it and I’ve never felt better wearing a swimsuit.

Launching the brand in October 2021, Sinead first released a collection of shapewear ranging from size 8 to 28 which was immediately applauded.

“It has been a roller coaster ride, but it really took years. Trying to find the right product for me was what really took time.

“I had women coming to my house to try on shapewear; friends, family and followers, getting the all-inclusive size was the most important thing.

Striving to ensure women are comfortable in their own skin, no matter their shape or size, the new mum who amassed 100,000 social media followers has now created a beach-ready range for each body.

“I wanted to do something that was complete but made you feel sexy, whether you’re a mother chasing the kids on the beach or lounging in the Spanish sun or surfing the Wild Atlantic Way. “

Enlisting real women with models to wear his designs, the model was adamant about having an unfiltered campaign.

“When I was modeling in the past, I thought my legs didn’t look like that after a photo came out because they were changing things. Times have changed, we want to see the bumps and bumps and you don’t want everything to be perfect.

“We shot in Ireland and I said, ‘I don’t have the money to go to Marbella to shoot this. I was just praying it wouldn’t rain, my mum got the statue out of Prague before the shoot.

The real impetus behind the brand came from Sinead’s own experience with her own body and the inclusivity of fashion.

“I was approached to become a model and I was always told, ‘you have such a beautiful face’, but what about the rest of me?

“I was 22 when I started modeling and a size 18 – one of the few plus size models in Ireland. None of the shops brought clothes to dress me for fashion shows, shops bar clothes for older women so I was always left out, which is why I wanted to start my own brand so no one would feel left out again.

“I always say you weren’t born with confidence, that’s something you have to work on. I remember going shopping with my mum when I was younger and coming home in tears because there was nothing that suited me.

“I know going to the high street it’s very hard to get anything over a size 20 that looks good and sexy. There aren’t enough brands that do what we do.

“If you have an event and the money to spend is really frustrating and upsetting, everyone deserves to be able to buy their size.

“We don’t have a plus size range, everyone is under the same umbrella. Whether you are a size 8 or 28 there are the same styles. I modeled as a plus size model, but didn’t want to categorize someone as plus size on my website. These are the sizes and let’s leave it at that.

Despite her bossy attitude, the entrepreneur said her new business venture comes with a steep learning curve.

“I learn every day. I’m a team of one alongside my sister and it’s an education; logistics, shipping, design and manufacturing.

“If you think that sounds easy it isn’t, but I knew I could do shapewear because I’ve worn it all my life and the swimwear line was a natural progression. There were so many prototypes that failed but we finally got there.

“Instagram has been a really supportive place for me, I don’t have time for negative energy, days when I would even respond to a troll. The good always outweighs the bad online.

SWIMWEAR: Vacious Swim by Sinead O’Brien

PHOTOGRAPHY: @arkyencreative


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