Following Hill House Home founder Nell Diamond on Instagram sometimes feels like sneaking into a design meeting with her team. Sneaky reveals and hints of unreleased products abound, if you can catch them before they disappear from Stories. Consider a recent observation: While posting from spring break with her family a few weeks ago, Diamond was simultaneously testing out the brand’s first swimwear. Cue DMs requiring a release date.
These Montauk-appropriate pieces arrive online at noon today at Hill House Home’s first swimwear collection, as well as a campaign photographed by Claiborne Swanson Frank. It’s a tight edition: two one-piece swimsuits, two bikinis and a slip skirt, all in solid peony pink or with a pastel floral pattern.
A trifecta of technical details from the limited drop overlaps with other recent swimwear launches: each suit is made from a recycled material called Econyl, which offers UPF 50+ sun protection and resists chlorine stains . Feminine ruffle detailing and full coverage cuts stem entirely from Diamond’s needs as a mother of three, counterpointing the ’90s thong bikinis and one-pieces that dominated the market.
“I was looking for a swimsuit that was really fun, flattering and pretty,” Diamond said. BAZAAR.com“but I also felt modest enough to be able to chase after my three kids. I’m such a mood-based dresser. I really want to acknowledge, especially after three kids, that some days I wake up and want to wear something really revealing, whereas other days I’m like, ‘No, I want to be more covered.'”
This being Hill House Home, ruffles and flowers were also necessities. One-pieces and bikinis share a square neckline inspired by her sweetheart Ellie Nap Dress. After shoppers flocked to a floral pond print released on dresses this spring, Diamond knew he had to get back in a swimsuit.
More swimwear is imminent in the brand’s biggest summer collection, due out in June. The slow and steady introduction reflects Diamond’s larger vision for post-Nap Dress products: they are few in number, feminine, and highly regarded. “It’s been a huge question in our minds for the last couple of years: where do we go next? I think that’s a very important point for us that we don’t create things that we think already exist in their form. perfect,” she said.
These swimsuits come close to Diamond’s definition of summer perfection. She tells me she sent her spring break samples back to the manufacturer without a single note to improve or adjust the fit. “I felt incredibly confident in that swimsuit,” Diamond says, “which I can’t say I’ve felt in a very long time.”
Shop the entire collection at noon ET above or online at hillhousehome.com.
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