The Hard Seltzer brand is associated with the Chicagosecond-time based clothing brand
MODESTO, Calif., May 3, 2022 /PRNewswire/ — Spirit of Gallo High Noonthe best-selling hard seltzer based spirits, today announced a limited line of High Noon swimwear and apparel in collaboration with Chicago-clothing brand, Tropical Brothers. The collaboration is inspired by the new version of the brand’s limited-edition Pool Pack variety pack featuring two new flavors – guava and kiwi.
High Noon, made with real vodka and real juice, believes in always living like the sun is going down. Whether High Noon lovers are basking in the sun on a boat or sitting by the pool, High Noon offers fans the chance to swap out their hard malt-based seltzer for a premium vodka-based option. The brand’s partnership with Tropical Bros further enhances the premium summer experience.
Tropical Bros is the maker of premium, comfortable and stylish clothing that instills happiness, making it the perfect partner for High Noon, real premium vodka and real hard seltzer juice.
“Here at High Noon, we want to elevate the summer experience for our fans,” said Britt West, Vice President and General Manager of Spirit of Gallo. “It all started with a premium Hard Seltzer, but our fans are eager to embrace the High Noon lifestyle whenever possible, which is why we’re thrilled to partner with Tropical Bros to create swimwear and fun yet stylish clothing for all High Noon lovers while making the most of their time in the sun.”
The High Noon x Tropical Bros collection includes swimwear [$48.95] and one-piece swimsuits [$52.95]and High Noon branded Hawaiian shirts [$52.95]. The collection is available from May 3, 2022 and will be available for purchase while supplies last at https://tropicalbros.com/collections/highnoon-sunsips.
“High Noon is the perfect partner and this is an incredible opportunity for Tropical Bros to expand their brand experience by launching Pool Pack-themed Hawaiian shirts and swimwear for men and women,” added Joe MaslankaFounder and CEO of Tropical Bros. “We can’t wait to see the smiles and the fun this game will bring.”
The collaboration is timed for the much-desired summer season, and as High Noon presents the limited-edition pool pack, featuring fan-favorite Lime and Peach flavors, plus two new flavors to sip poolside – Kiwi and guava. The Pool Pack Variety Pack is now available in packs of 8 x 355mml cans while supplies last.
About High Noon
High Noon premium Hard Seltzer is made with real vodka and real fruit juice, no added sugar and gluten free. At just 100 calories per box, High Noon is available in lime, peach, black cherry, grapefruit, pineapple, mango, passion fruit and watermelon. High Noon flavors are available individually ($2.50 MSRP), in pack of 4 ($9.99 MSRP), 8-packs ($18.99 MSRP) and packs of 12 ($27.99 MSRP). High Noon is part of Spirit of Gallo, an award-winning spirits portfolio that includes E&J Brandy, New Amsterdam and more.
About Spirit of Gallo
For nearly half a century, the Gallo family has grown its portfolio of spirits, now enjoyed by people around the world on occasions ranging from a day at the beach to a fine after-dinner drink. Best known for E&J Brandy, New Amsterdam and the highly acclaimed High Noon Sun Sips, Spirit of Gallo also offers RumChata, Stratusphere Gin, RumHaven and well-known brands from partners such as The Dalmore, Diplomatico, Don Fulano and Montenegro Group. The Spirit of Gallo portfolio is featured on www.spiritofgallo.com
About Tropical Bros.
Tropical Bros was founded on the principle of enjoying life in style. Our Hawaiian shirts, everyday polo shirts, and swimsuits for the beach, pool, travel, and parties are specially designed for comfort, fun, and action. Each design is meticulously created with our customers and their adventures in mind. Join the Tropical Bros movement and stay tropical!
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SOURCE High Noon Spirits Company