First Nations swimwear designer Nat Dann plans metaverse foray after New York trip


After making her debut at New York Fashion Week, Nat Dann is wasting no time looking to elevate her brand one step further by taking it to the metaverse.

Bardi, Nyul Nyul and Nyikina designer and director Nat Dann of Ihraa Swim opened the entire Flying Runway show in Soho, Mana hatta (New York) on Saturday September 10th.

Her swimsuits brought the heat as Dann’s collection, which featured prints designed by Bobbi Lockyer, was greeted with cheers as the show ended.

Once back on his native soil, Dann is already planning his next adventure; a fashion space in the metaverse.

“It’s a little bit different but it’s a huge thing for the future of fashion,” she said.

“A bit of a different direction for Ihraa Swim in regards to the metaverse being a digital platform.”

Dann said she was interested in being one of the big game changers in the fashion space within the Metaverse.

“There are huge things popping up right now in terms of the metaverse,” she said.

“And part of that is fashion because you know the metaverse is gaming and virtual reality.

“I see it’s going to explode very soon and it’s something that I really care about and want to be involved in from the start.”

After launching her swimwear brand during New York Fashion Week, Dann said she couldn’t help but fall in love with Mana hatta.

“I fell in love with the place, it’s just amazing, there’s so much to absorb here,” she said.

“It’s really inspiring to be a part of New York and the culture here and to put my bathing suits on there.

“So I really want to come back and definitely see Ihraa Swim on a global platform.”

Swimwear lovers won’t have to wait long to see more of Dann’s Ihraa Swim as she is already working on her new collection.

“Once the dust settles and I get some rest, I’ll stick with it,” she said.

“Obviously my background is not artistic, but I like to have fun with that kind of stuff.

“And eventually, I want to start doing it myself anyway, so I’m excited for this upcoming collection because it’s just going to be all me and inspired by my own things.”


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