Bethenny Frankel is back in business.
The “Real Housewives of New York City” alum launched a new swimwear line with HSN this week, available in sizes 2-24.
The Skinnygirl founder, 51, posed in the collection emerald one-piece ($60) on Instagram Tuesday to share the news.
“Tossing an elevated, sleek, sophisticated, shaping swim to make EVERYONE feel better and beautiful,” Frankel captioned the photo.
Swimming Bethenny offers both bikinis and swimsuits, and prices for styles range from $40 to $60.
The five pieces available so far – a v-neck top, an asymmetrical top, a high-waisted bottom, a mesh piece and a corseted swimsuit – come in several shades, including midnight blue, ruby red and black in addition to Frankel green.
The former reality TV star also posted a few videos in simple styles, describing her line as “understated, upscale classic elegance” that lets “a woman’s body show.”
“Finally, it’s a brand that makes you want to put on a bathing suit, which a lot of people don’t,” she promised. “She’s a woman that people are going to stop and stare at in all shapes, sizes, because everyone looks like a 10.”
On Instagram, Bravolebrity colleague Sonja Morgan praised Frankel’s latest launch with emojis, and Debra Messing called it “unstoppable.”
In her Instagram Stories, Frankel revealed that she planned to give away swimwear “over a year ago,” and even announced the launch in Women’s Wear Daily last summer. But she “put on the bathing suits” and asked “all of her staff to put them on”, only to find they were “ill-fitting rubbish”.
“I refused to sell them to this customer,” the ‘Shark Tank’ star told her followers. At the time, his companion wanted to “file a complaint” and urged him to “sell them in overpriced outlets”, she continued.
“I don’t sell this garbage to people who pay less. Then they may look like s—t? Only the rich can look good? she says. “So I unplugged, and it wasn’t popular, it wasn’t fun. It was stressful.”
Although she called the botched launch the “reason for some of my grays,” Frankel is proud of her new suits.
“I did it right. I did it on my terms. Women can feel positive,” she said.