For Melanie Travis, negative experiences when shopping for swimwear led to the creation of her own swimwear line. “Honestly, I hated shopping for swimsuits,” she says. “Turns out I’m not the only woman who’s struggled with this.” In 2017, Travis founded Andie Swim, a collection of swimwear available in sizes XS to 3XL and designed with a variety of fit preferences and occasions in mind. With two retail outlets south of the border — one in the Hamptons and the other in California — Andie brought e-commerce to Canada this summer.
At the top of Andie’s design priorities is form. When creating patterns for each style, designers accommodate multiple body types by working with fitted patterns for all other sizes, rather than simply going up from a small. To make wearers feel comfortable, flattered and supported in the swimsuit, Andie offers several customization options, such as a cheeky, medium or full behind, as well as long and short torso lengths. “When a woman is wearing a bathing suit, that’s the most naked she’ll be in public. The fit really matters,” Travis says, adding that the costume you might wear around your in-laws will likely be different. of the one you take, say, a weekend in Miami.
Specializing in one-piece suits, Andie’s global bestseller is the Amalfi, a scoop neck style with medium support and thin, adjustable straps. In Canada, that honor goes to the Malibu, which has an adjustable neckline that can alternate between full coverage and a plunging neckline. “It’s becoming more and more popular as women are more and more aware of sun exposure,” says Travis.
Andie Swim, andieswim.com.
The Valencia top, $66, and the Cheeky bottom, $59, in cherry red.
The Nantucket in Navy, $125.
Fiji in black, $125.
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