CupShe is the affordable swimwear brand you need to know about


Cupshe swimwear offers the most variety I’ve ever seen – and I can’t get enough of it. (Cupshe/Yahoo Life UK)

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I hate buying swimsuits as much as I hate cricket season on TV – when I think about it, I shiver with dread.

Until I Stumbled upon an Online-Only Beachwear Brand Cupshe while lazily browsing Instagram one evening. And for the first time in my life, shopping for swimsuits seemed like fun.

Not only does Cupshe cater to all shapes and sizes, large busts and petite, but it also has the largest variety of swimwear styles That I’ve never seen. Plus, the styles are actually affordable – charges are under £30.

A word of warning: once you go down a “scroll hole” of Cupshe, there’s so much to look at that you won’t be out for hours.

After lots of fun browsing and reading customer reviews, I became the proud owner of three swimsuits that I will treasure for years to come: a sparkly one-shoulder number; a classic wrap style and a ruffled, tie-waist look.

Tip: Read these articles for tips on what to look for when shopping for swimsuits for big breasts, or for a pear shapeor you want one good tummy flattening style.

How it works

Cupshe is an online-only beachwear brand so, phew, you can try it all out in the comfort of your own bedroom without worrying about what you’ll look like under the harsh fluorescent lights in the locker rooms.

The company was started in 2015 by former Alibaba CEO David Wei, and it ships all over the world. It offers everything from affordable swimwear to cover-ups, accessories and dresses.

If you spend over £49 you get free delivery and if you sign up for their Sunchaser Loyalty Clubwhich is free, you earn 300 points (one point = 1p) just for signing up – plus you get 500 points on your birthday.

Sunhunters also get early access to the sale, special member-only discounts and five points for every £1 spent, to name a few other incentives.

It also does its best to improve its ecological credits. The brand is known for its pretty prints and it does so through digital printing processes – which they claim saves over 10.5 billion gallons of water per year, worldwide.

Additionally, it states that its factories are regularly audited to ensure high standards and work processes are safe, humane and clean, as well as environmentally friendly practices. (All of their factories are BSCI compliant – The Business Social Compliance Initiative is an industry-driven movement that aims to monitor and assess workplace standards throughout the global supply chain.)

But there are a few things to look out for when buying from Cupshe. Although you can return items for free within 30 days, this does not apply to everything. You cannot return or exchange items with prices ending in .99 or .95 – they are considered flash/final/special sale items. So always read the return policy in detail before buying anything from the site.

What to expect

It took over a week for my swimsuits to arrive – so if you need your swimsuits for the next vacation, be sure to order them well in advance.

Each was packaged in a stylishly designed resealable plastic bag. And while I’m not convinced they needed to use so much plastic, I can’t deny that the bags will be super useful for keeping my beauty products on vacation, and also for my used underwear and all the wet bathing suits that haven’t had a chance to dry out before you get home.


The flattering color block swimsuit includes removable pads. (Cupshe)

The first bathing suit I opened was the bright orange Color Block One Shoulder Lace Up One Piece Swimsuit which was just £18. It has removable pads which are a godsend, especially if you have a small B cup bust like me – and are prone to what I call “erect nipples” if the water is a bit cold or it there is a slight breeze in the air.

I love the color of this swimsuit and the white lace detail that can be tied a little tighter for modesty, or pulled apart a bit (which I opted for) for a bit more cleavage. Plus, the color and lace-up detailing makes it completely unlike any swimsuit I’ve ever owned – or in fact seen on the beach.

Then there was a classic black, white and snakeskin wrap-style piece – something I got because I wanted full coverage on my back for those super hot days on vacation (FYI: I got super fair skin so I never tan, I just burn). It is no longer available on the site, but here is a similar style for £21.99


The flattering Macie Color Block Side Tie One Piece Swimsuit is available in four colorways. (Cup)

I bought this Kendra Ruffle swimsuit£21.99 due to its tie waist – I’m pear shaped so it will show off the smallest part of my body.

Then there’s the ruffle near the bust (which will draw attention upwards away from my thighs, which bothers me). And I hope the lovely green color will also bring out my green eyes – giving people another reason to look away from my nether region.


The Kendra swimsuit has a tie around the waist to emphasize the silhouette. (Cup)

Word of warning: some Cupshe Swimwear can be quite high cut on the bottom. And even though it said it was “medium fit” on the description, this green style shows off more of my behind than I’d like. But I love the style so much that I decided to suck it up.

While the swimsuits are top notch, I’m not sold on the clothes. I bought a flowing white dressand while the style is gorgeous and flattering, the fabric is a less than pleasant polyester that I’m ashamed to wear, plus I’m afraid it will make me too flammable to leave the house.

My verdict: Cupshe gets the go-ahead for swimwear, but err on the side of caution with everything else. And let’s hope it reduces its plastic packaging as soon as possible.

Our top picks from the Cupshe Summer Sale

Classic high waisted bikini set in black | £24 (was £30) at Cupshe



£24 £30 at Cupshe

Sea to Shining Sea Sea to Shining Sea Eyelet Halter Lace-Up One-Piece Swimsuit | £28 (was £36) at Cupshe



£28 £36 at Cupshe

One Piece Keyhole Front Swimsuit | £28 (was £36) at Cupshe



£28 £36 at Cupshe

Summer Dreaming Mid-Rise Underwired Top Set | £24 (was £30) at Cupshe



£24 £30 at Cupshe

Road Trip Floral-Print Twist Cutout One-Piece Swimsuit | £28 (was £36) at Cupshe



£28 £36 at Cupshe

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