Cupshe and Tabria Majors launch plus size swimwear collection

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Diving brief:

  • Beachwear brand Cupshe tapped influencer and model Tabria Majors for creates its first collection of plus size swimwearnicknamed Cupshe x Tabria Majors, according to a press release on Tuesday.
  • Taking inspiration from Majors’ personal style and Los Angeles mural and graffiti art, the 19-piece swimsuit collection ranges from 0X to 3X and costs between $19 and $45, the company said.
  • The brand will debut the collection at Miami Swim Week on July 17 and sell it at its Miami pop-up store between July 15 and July 31. The collection features 14 swimwear styles, including bikini sets, pants and a maxi dress, according to reports. Release.

Overview of the dive:

With the launch of its plus size line, Cupshe adds a new collection to its product assortment and expands its reach to a new audience. Last year, the company ditched swimwear altogether for unveils its first athleisure collection, with 40 styles including leggings and matching sets.

Cupshe touts celebrities like Hilary Duff, Jamie Chung, and Bella Thorne as fans of her swimsuits. By collaborating with Majors on its plus size collection, the brand will have access to its over 1.6 million Instagram followers and over 323,100 TikTok followers.

“I never want to be afraid of swimwear, so we’ve combined bright colors, unique patterns and textures, and unexpected color blocking into cheeky, conservative styles to show off your body any way you want,” said Majors said in a statement.

Body positivity has been front and center in the swimwear space recently, as brands aim to position themselves as inclusive. In February, Victoria’s Secret’s Pink enlisted Rémi Badermodel and TikTok influencer, to advise the first XXL swimwear products. As part of a one-year partnership, Bader serve as an ambassador and size advisor for the brand. In March, Fabletique entered the swimwear marketwith emphasis on size inclusive. Sizes ranged from XXS to 4XL, and the collection arrived at the same time as the brand launched an inclusive shapewear line with Lizzo.

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