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fashion brand lands end recently announced their new collaboration with QVC to launch a swimwear line. The line features a variety of swim parts and is size inclusive, offering sizes from 2W to 28W. They even have small, regular, and large options, accommodating women of different sizes. The collection doesn’t just include your average swimsuits like one-pieces or bikinis. Other swimwear like swim dresses, leggings and t-shirts are also included.
According A press release, swimwear is one of Lands’ End’s strongest categories, while Lands’ End is a QVC fan favorite, prompting the two brands to collaborate. “Lands’ End has one of the most inclusive swimwear size ranges on the market – a synergy with QVC and the inspiration behind the on-air product focus this spring. We look forward to seeing the continued response from our customers and the possibility of additional opportunities in the future,” said Rachel Ungaro, vice president and general manager of apparel for QVC US.
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News of the swimwear collab comes after the launch of Lands’ End Lands’ End Market last year in an effort to expand the list of retailers that carry their apparel. “We’ve found that our third-party platforms and collaborations are an effective way for Lands’ End to build relationships with existing brand fans and connect with new customers, reaching shoppers on the channels they might frequent. “said Angie Rieger, senior vice president. , international and wholesaler in Lands’ End.
No matter your size or style, you’re sure to find pieces you like in the collection. We’ve rounded up our top picks, which are listed below.
Top picks from the QVC X Lands’ End collab
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