Bethenny Frankel launches swimsuits – NewBeauty


Ancient The Real Housewives of New York Star Bethenny Frankel has just launched a new line of swimwear aimed at making you look and feel great all summer long. Widely known as the founder of Skinnygirl, the low-calorie alcoholic beverage brand, the 51-year-old Frankel’s latest business venture took her into the world of fashion.

In partnership with HSN, Frankel has created its swimwear collection with inclusiveness in mind, offering a wide range of sizes from 2 to 24 and offering styles to suit all preferences, from bikinis to one-piece suits. Frankel took to Instagram this week sporting a stunning emerald green swimsuit to announce the launch of her “elevated, sleek, sophisticated and shaping bath” line which is specially designed to make “ALL BODY FEEL BETTER”.

The striking suit that Bethenney debuted on social media is one of five pieces that have dropped so far. Other styles include v-neck and asymmetrical tops, high-waisted bottoms and a sleek mesh piece, all available in multiple colors and ranging from $40 to $60.

What makes the launch of this collection so special for Frankel is that it’s not the first time she’s tried her own swimwear line. The former reality TV star revealed on social media that she originally planned to release her own swimwear collection over a year ago, but was disappointed when she and her team tried the samples only to find they were “ill-fitting garbage”.

Frankel was determined to design a line of swimwear that was both affordable and flattering. She further explained through Instagram stories that unplugging the original line “wasn’t popular” and was incredibly stressful, but she was unwilling to sell inferior products to women just because they wanted to spend less money.

Although it’s been a bumpy road to release, Frankel is happy to finally present a collection that makes you “excite to put on a bathing suit” and promises anyone who purchases her collection that “she’s a woman that people will stop and watch. in all shapes, all sizes, because everyone looks like a 10.”

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