The global luxury swimwear retailer is diving headfirst into a brick-and-mortar retail expansion entering the 2022 swim season.
NEWPORT BEACH, Calif., April 5, 2022 /PRNewswire/ — Beach Bunny Holdings, LLC., known as Beach Bunny, the cult female-founded swimwear brand known for its fearless, feminine swim silhouettes and luxurious embellishments, announces the opening of of four new retail stores in the U.S. ahead of the height of the 2022 swim season. With stores opening in Tampa, Los Angeles, San Diegoand Houstonthe brand remains close to its “sunbelt” customer while offering her the possibility of buying swimsuits IRL (in real life) again.
“Swimwear is a unique category in that it will always have the appeal of buying in person. The fit of a swimsuit is different for every woman in that it can be difficult to buy online; we’ve always celebrated finding the perfect fit in our retail stores,” CEO and Founder, Angela Chittenden.
As a women-founded, women-owned, and majority-women-led company, Beach Bunny not only knows its customer, It is their customer. The brand’s mission focuses on empowering women from the workplace to the beach, designing unique pieces in her closet, while inspiring female entrepreneurs in the industry and beyond.
Founded in 2004, the brand is no stranger to the ebb and flow of the swimwear category. It maintained its brick-and-mortar model, growing from its flagship store to Newport Beach, Californiato locations in miami beach, AdventureDowntown Brickell, IndianapolisScottdale, Vegas and overseas, while dramatically ramping up its own e-commerce efforts since the pandemic-fueled digital boom. In terms of differentiating from its competitor, its retail stores are what makes Beach Bunny special.
“Each retail store is truly special in that we create a branded shopping experience coupled with influences from its surrounding location. We want our customer to feel equally comfortable and confident in offering them the exceptional customer service and knowledge of products she can’t find online,” Chittenden said, “We look forward to expanding our product categories in our stores to provide customers with everything they need for these long-awaited vacation or that sunny day at the beach.”
What to expect when entering a Beach Bunny store? Sparkle! From sequined bikinis and lingerie-inspired one-pieces, to gold trims and beaded embellishments, each piece speaks for itself. Customers come to Beach Bunny for that “Instagrammable” look that goes from the beach to the bar. Going forward, the brand projects its stores to generate substantial revenue and brand awareness, acting as a physical touchpoint for its growing community.
For a list of brand outlets: www.beachbunnyswimwear.com/pages/store-locations.
To shop the brand’s latest collection: www.beachbunnyswimwear.com.
About Beach Bunny
Founder of Beach Bunny, Angela Chittenden, launched Beach Bunny in 2004 with the dream of creating the world’s first lingerie-inspired swimwear brand. Sensing there was nothing in the swimwear market for the woman who wants to stand out in the crowd, Angela began designing one-of-a-kind pieces incorporating beautiful European lace and stunning gold jewelry to accessorize her collections. . The brand has since become known for its ultra-feminine and luxurious bikini styles and resort outfits. Beach Bunny is a family business that has grown from a garage to over 12 physical stores in United States and dubai. The company continues to maintain its mission of creating the perfect swimsuit to make any woman feel the boldest and most beautiful.
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SOURCE Beach Bunny Holdings