Dior’s new beachwear capsule takes the brand in a more sustainable direction. Here’s what we know about it so far.
Dior unveiled the new season of the perennial Beachwear Capsule line, for the first time in collaboration with Parley for the Oceans, an environmental organization and collaborative network that takes action against major ocean threats with a strategy called Parley AIR: Avoid, Intercept , Redesign. Together, they designed some of the elements of this capsule which reflects the House’s desire to move towards a more eco-innovative and sustainable future for fashion.
“With the latest science underscoring the absolute urgency for action, we need transformational change across all sectors of society to end the rapidly unfolding impacts on humans and nature and protect our future. on this magical blue planet. Creating this first collection with Dior is a call to the fashion industry to revolutionize its production methods”, said Parley for Oceans Founder and CEO Cyrill Gutsch.
This project is inspired by the deep and unbreakable ties that unite Dior with nature, born of Christian Dior’s passion for flowers and gardens, but also for the sea: a fascination cultivated since his childhood, lulled by the song of the waves. of the Channel. Sharing this love and this desire to preserve the beauty of the underwater world, Kim Jones, artistic director of Dior Homme, wanted to use responsible materials for this collection by collaborating with Parley from 2019.
The joint research project, driven by a drive for eco-innovation, has brought to life new yarns and fabrics, designed from Parley Ocean Plastic, created from recycled marine plastic debris and fishing gear salvaged from the coasts and remote islands of the world, including in the Maldives, the Dominican Republic and Sri Lanka, and transformed into high-performance materials by Parley and its global network.
The material is then reworked in the heart of the Dior workshops; a challenge for craftsmen who, from this new recycled alternative to virgin polyester, have created high quality fabrics, such as a jacquard, a mesh knit and a technical canvas. Combining desirability and durability, these very unique materials – further sublimated by a palette of blues and ochres – are adorned with iconic patterns, such as the Dior Oblique, timeless bayadères, as well as the graphic Adriatic pattern, drawn from the archives, revealing on a silky and mottled jacquard for a captivating three-dimensional effect.
This wealth of innovative materials adorns casual and summery looks with a functional spirit, evoking the world of travel dear to Kim Jones. Combining comfort and elegance, technicality and refinement, this wardrobe is made up of essential pieces, ready for adventure, to mix and match, including poplin pants, a thick t-shirt, a polo shirt and a sweater. Two jackets are presented in a compressible format, which allows them to be folded to store them in a pouch that borrows its curves from the elementary Saddle bag. Completing the silhouettes, the B23 sneakers incorporate a heathered Adriatic fabric, as well as bio-based plastic soles.
This Beachwear Capsule collection supports the new Parley X10 impact program, which ensures that 10 times the equivalent of each product’s carbon and plastic footprint will be intercepted from nature, the development of new materials that can replace plastic at term is financed and the use of new virgin plastic is avoided.
Uniting the promise of contemporary looks and a brighter future, the Beachwear Capsule represents the start of a new alliance that aims to rethink materials, methods and industry mindsets to achieve a sustainable future.
This story first appeared on Augustman Singapore